Supergirl Silk Reduction
Supergirl Silk Reduction is a mass-market synthetic neoprotein and dietary supplement invented by Dr. James Moonweed Wong. It is the dominant, most efficient and affordable neoprotein source on the market, endorsed by wavecasters for its long drip energy profile - a feature that supports extended time and high-load brain usage in the wavyverse.
Development
During the decade-long natural disaster The Long Typhoon, organic neoprotein became scarce, leading Dr. Wong to develop a Supergirl Silk Reduction to support high-load cognitive experiments required of The Chalice Study. Following an accidental endorsement by Chyna Horchow, public demand for Supergirl Silk Reduction exploded. The affordability and efficacy of Supergirl Silk Reduction put smaller businesses and traditional purveyors like Kiki's Orbital Silk neoprotein bar out of business. Dr. Wong developed Supergirl Silk Reduction to support the high-load brain usage of The Chalice Study as marine famine decimated the protein urchin population.
In an interview with business wavecast Indicators of Credibility, Dr. Wong reluctantly commented on his Nobel Solutions! Prize winning contribution to humankind: "How dare you drag my legacy down to the level of altruistic entrepreneur! Moonweed Airfarms neoprotein is a sideshow to keep my Supergirl's stomach full and her brain log gorgeous! This inconvenient typhoon will soon be over. Now, the thing about Destiny BOB is..."
Marketing
In 2074, during phase one of the Long Typhoon, Chyna Horchow (formerly Chalice Wong of the Chalice Study) gave Supergirl Silk Reduction its most notorious endorsement "Tastes awful!" during her series of Long Typhoon wavecasts. Consumption of Supergirl Silk Reduction exploded and has since been regarded as the gateway food to the wavyverse.
The Supergirl Silk motto remains to this day: "Tastes awful! So you know it works."